Global Kombucha Market This market research provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Research classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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Global Kombucha Market Size, Status, Demand and Business …
Kombucha (also tea mushroom, tea fungus, or Manchurian mushroom when referring to the culture; botanical name Medusomyces gisevii) is a fermented, slightly alcoholic, lightly effervescent, sweetened black or green tea drink commonly consumed for its supposed health benefits. Sometimes the beverage is called kombucha tea to distinguish it from the culture of bacteria and yeast. Juice, spices, fruit or other flavorings are often added to enhance the taste of the beverage.
Kombucha is thought to have originated in Manchuria where the drink is traditionally consumed, or in Russia and Eastern Europe. Kombucha is now homebrewed globally, and also bottled and sold commercially by various companies.Kombucha is produced by fermenting sugared tea using a symbiotic culture of bacteria and yeast (SCOBY) commonly called a “mother” or “mushroom”. The microbial populations in a SCOBY vary; the yeast component generally includes Saccharomyces cerevisiae, along with other species; the bacterial component almost always includes Gluconacetobacter xylinus to oxidize yeast-produced alcohols to acetic acid (and other acids). Although the SCOBY is commonly called “tea fungus” or “mushroom”, it is actually “a symbiotic growth of acetic acid bacteria and osmophilic yeast species in a zoogleal mat [biofilm]”. The living bacteria are said to be probiotic, one of the reasons for the popularity of the drink.Numerous implausible health benefits have been attributed to drinking kombucha. These include claims for treating AIDS, aging, anorexia, arthritis, atherosclerosis, cancer, constipation, and diabetes, but there is no evidence to support any of these claims. Moreover, the beverage has caused rare cases of serious adverse effects, including fatalities, possibly arising from contamination during home preparation. Therefore, the potential harms from drinking kombucha may outweigh the benefits, so it is not recommended for therapeutic purposes.
The kombucha market is forecasted to reach USD 5.2 billion by 2024, registering a CAGR of 17.50%, during the forecast period (2019 – 2024).
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Global Kombucha Market Size, Status, Demand and Business …
Market competition by Top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the Top players including-
GTs Kombucha, KeVita, Brew Dr. Kombucha, The Humm Kombucha, Live Soda Kombucha, Red Bull, Kombucha Wonder Drink, Townshends Tea, Celestial Seasonings, Kosmic Kombucha, HIGH COUNTRY, NessAlla Kombucha, Reeds, Buchi Kombucha, Tonica, Love Kombucha, Health-Ade
Kombucha is a fermented tea beverage, made by adding a symbiotic culture of bacteria and yeast (SCOBY) to a solution of tea and sugar. During the course of the week-long (or more) fermentation process, the cultures metabolize the sugar and tea components to render a naturally carbonated beverage, with a slightly sweet-tart flavor, full of healthy components like B vitamins, organic acids, antioxidants, and trace amounts of alcohol.
Kombucha has been a drink for a long time, but the commercialization process of kombucha is rising in the last decades of years. Kombucha is general made by fermenting tea and sugar with the microbial culture, such as yeast, bacteria and mold. A crossover drink thats nestled in the functional-tea category, kombucha appeals to multiple consumer preferences, with flavors combining to make it a stand-alone product, or being added to other alcoholic beverages to lend its health halo.
Global consumption of kombucha market is driven by the consumer’s inclination toward nutritional drink and started to prefer functional drinks over fruit juices and carbonated drinks. The market is competitive and driven by an increase in the trend of health and wellness and the growing consumer demand for all natural ingredients. Kombucha Breweries International (KBI) has been catering to the increasing need for the product by providing common resources and testing standards. As the identification of the alcohol content of kombucha is imperative for that, companies employed a standardized method to test and control.
Segment by Type, the Kombucha market is segmented into
Segment by Application
Market segment by Regions/Countries, this report covers
North America (U.S., Canada, Mexico)
Global (Germany, UK, France, Rest of Global)
Asia Pacific (China, India, Japan, Rest of Asia Pacific)
Latin America (Brazil, Argentina, Rest of Latin America)
Middle East Africa
Key Market Trends
Increasing demand for Flavored Kombucha Drinks
Flavored drinks held the major market share in the kombucha market in 2018. The segment had experienced tremendous growth from the past 3-4 years, as the companies have developed traditional drinks with added exotic flavors, to attract consumers. Moreover, fruit-flavored drinks are expected to dominate the kombucha market in the coming years, due to their added nutritional profile. GTs Living Foods announced its new limited-edition offering for springtime, named Bloom, on April 16, 2018. The product portfolio includes a light, crisp, and floral flavor, combining fresh Elderflower, Jasmine, and Violet. The trend for natural, clean-label, and organic beverages is driving the market. However, growing awareness about the kombucha drink and the buzz of kombucha among weight management foods have also strived to an exponential growth rate.
Asia-Pacific is the Fastest Growing Regions
Asia-Pacific is the fastest growing region in the kombucha market. China is one of the leading markets for kombucha in the Asia-Pacific region. The popularity of packaged kombucha drinks in China remains attributed to their perceived health benefits. In India, the population suffering from joint health problems, like arthritis, is also seen getting attracted more toward kombucha, which is expected to drive the growth of the kombucha market over the forecast period. Owing to the rise in urbanization in the region, along with easy availability of kombucha in local retail shelves, especially in countries like Australia, China, Japan, among others are driving the growth of kombucha market in the region.
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Major points covered in this research are:-
─Kombucha Market Overview, Segment by Type (Product Category), by Application, by Region (2020-2025), Competition by Manufacturers
─Global Market Size (Value) of Kombucha (2020-2025)
─Global Kombucha Capacity, Production, Revenue (Value), Supply (Production), Consumption, Export, Import by Region (2020-2025)
─Global Kombucha Production, Revenue (Value), Price Trend by Type
─Global Kombucha Market Analysis by Application
─Global Kombucha Manufacturers Profiles/Analysis
─Kombucha Manufacturing Cost Analysis
─Industrial Chain, Sourcing Strategy and Downstream Buyers
─Marketing Strategy Analysis, Distributors/Traders
─Market Effect Factors Analysis
─Global Kombucha Market Forecast (2020-2025)
─Research Findings and Conclusion
Finally, this Kombucha report covers the market scenario and its development prospects over the coming years. Report likewise manages the type analysis, contrasting it with the significant application, recent Kombucha product development and gives an outline of the potential Global market.
Irfan Tamboli (Sales)
Phone: + 1704 266 3234
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