Why your whole chums Are Posting "until tomorrow" Captions On …

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Among the many things people are doing to keep themselves entertained while quarantined — from virtual happy hours to push up challenges — is a new Instagram trend that’s gaining popularity at a high speed. With nearly 600,000 tagged posts and counting, it’s safe to say that the “until tomorrow” caption challenge on Instagram is officially a thing. You might have noticed posts in your feed that are atypical of certain accounts — photos that are old, un-posed, un-polished, or plain silly — paired with the mysterious caption, “until tomorrow.” If you were to Like one of the photos, you’d soon find out what it was all about, as this challenge is activated by an interaction.

Like any good chain letter from the early aughts, this challenge has very specific guidelines and yet very unclear origins. The rules are that if you like a photo with an “until tomorrow” caption, the original poster has to send you a DM, challenging you to post your own photo for 24 hours, with the same caption — get it? Or, you can start the challenge by posting a photo and caption without being nominated. There’s no word yet on what happens if you don’t accept the challenge, but if you apply chain letter logic, you’re likely subject to seven years of bad luck.

About Friends
Friends is an American sitcom television series, created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. With an ensemble cast starring Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer, the show revolves around six friends in their 20s and 30s who live in Manhattan, New York City. The series was produced by Bright/Kauffman/Crane Productions, in association with Warner Bros. Television. The original executive producers were Kevin S. Bright, Kauffman, and Crane.
Kauffman and Crane began developing Friends under the title Insomnia Cafe between November and December 1993. They presented the idea to Bright, and together they pitched a seven-page treatment of the show to NBC. After several script rewrites and changes, including title changes to Six of One and Friends Like Us, the series was finally named Friends.Filming took place at Warner Bros. Studios in Burbank, California. All ten seasons of Friends ranked within the top ten of the final television season ratings; it ultimately reached the number-one spot in its eighth season. The series finale aired on May 6, 2004, and was watched by around 52.5 million American viewers, making it the fifth most-watched series finale in television history, and the most-watched television episode of the 2000s.Friends received acclaim throughout its run, becoming one of the most popular television shows of all time. The series was nominated for 62 Primetime Emmy Awards, winning the Outstanding Comedy Series award in 2002 for its eighth season. The show ranked no. 21 on TV Guide’s 50 Greatest TV Shows of All Time, and no. 7 on Empire magazine’s The 50 Greatest TV Shows of All Time. In 1997, the episode “The One with the Prom Video” was ranked no. 100 on TV Guide’s 100 Greatest Episodes of All-Time. In 2013, Friends ranked no. 24 on the Writers Guild of America’s 101 Best Written TV Series of All Time, and no. 28 on TV Guide’s 60 Best TV Series of All Time.

Why All Your Friends Are Posting "Until Tomorrow" Captions On …

About Posting

You can try to fight the urge to participate in this trend, or you can just open up the box of baby pictures and prepare yourself for the moment in which you give in and accept a challenge. Here’s a step by step guide for participating in the 24 hour “until tomorrow” challenge that will likely last much longer:

Post An Embarrassing Photo To Instagram

Listen, the rules are vague, but the point is to post a photo that you wouldn’t typically post on Instagram. That’s where the challenge element comes in — it’s supposed to be hard to leave this photo up because it’s embarrassing. So scroll through your recently deleted selfies or dig through your middle school scrapbooks for a photo that makes you cringe — you’ll know when you’ve found it because you instantly dread posting it. Now, post it, with the caption “until tomorrow,” and wait for the likes to roll in.

Why All Your Friends Are Posting "Until Tomorrow" Captions On …

DM Accounts Who Like It Issue The “Until Tomorrow” Instagram Challenge

Send a DM to the first few people who Like your photo, letting them know they’ve been officially elected to post their own embarrassing photo for 24 hours, with only the caption “until tomorrow.” After 24 hours have passed, you’re free to delete your photo, and after 24 hours have passed since your elected challenge-mates have posted their photo, they can delete it too.

If You Unintentionally Liked An “Until Tomorrow” Instagram Post, Have A Great Excuse

If you’ve been nominated to post your own “until tomorrow” photo challenge, but live in fear that declining a chain-letter-esque challenge will leave you an ominous feeling in your gut, come up with a great excuse. Like the fact that you’re literally not embarrassed by any photo of yourself and therefore cannot comply.

In all seriousness, try to be a good sport about things like this. People are trying to find ways to stay entertained and positive right now and you don’t have to participate if you don’t want to, but no need to put anyone down who is hoping to distract themselves with a ~silly~ challenge.